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Posts Tagged “Aarp”

new york times

Record Labels No Longer Interested In Listening To The Kids

If you thought it was a little strange when your grandfather asked to check out your Soulseek account, then be sure to read today's New York Times article on the importance of the over-45 music consumer. According to the piece, the AARP plans to step up its record-biz involvement by starting a music blog, licensing music-suggestion program Pandora, and sponsoring a Tony Bennett concert tour. The group is hoping to woo the increasingly lucrative demographic of aging listeners—let's call them roctogenerians—and so far, it's facing a bit of an uphill battle: More »